When it comes to marketing a home, data fields tell the basics but the public remarks section tells the story.
It’s the place where you go beyond the square footage and bedroom count to create a vision buyers can connect with and where industry professionals, like appraisers and agents, gain valuable context.
A well-crafted description doesn’t just add flair; it adds function.
🧑💻 For Buyers:
🗣️ Voice assistants and screen readers need rich descriptions to “speak” listings effectively.
👀 Visually impaired buyers rely on clear text to imagine the space.
❤️ A strong description helps buyers connect emotionally to the home.
📱 More words = more searchable content = better visibility online!
📊 For Appraisers:
🛠️ Descriptions provide context on upgrades, renovations, and materials not found in data fields.
🌟 Highlights unique features like “sunset views” or “custom tile work.”
📋 Helps support a fair, accurate valuation, especially when pulling comps.
📞 Saves time by reducing follow-up questions to agents.
🔑 For Agents:
🧲 Attracts more attention and keeps buyers engaged longer.
🧠 Tells the story of the home, not just the specs.
🚪 Opens the door to more showings, stronger offers, and quicker sales.
✅ Helps meet MLS requirements with substance, not just filler.
✍️ Pro Tip:
Use at least 100 characters, but don’t stop there—describe what makes the home special, functional, and feel like home.
Think:
“Enjoy morning coffee on the wraparound porch overlooking peaceful wooded views.”
💬 Bottom Line:
Your words matter. Let your description do the heavy lifting to support appraisers, and market your listing like a pro